I've recently taken over the reporting role of our magazine app (the previous admin is no longer with us), and I cannot understand how to track the usage stats for our app.
We publish a digital magazine, for purchase, on our app (Spirituality & Health). I need to find how many users we have with the app downloaded, how many are active users, and how many subscriptions we're selling from within the app.
Any advice or tips are much appreciated for this newbie!
Thank you :)