Is really a thing?
I have seen quite a bit of discussion online regarding the use of the word "Gift" or "Gifts" in Merch by Amazon listings.
Some people are so concerned that they are editing all their listings to remove any instance of these words.
I have over 7000 products live and every single one of them includes the word "Gift" or "Gifts" either in the brand name or the bullet points. I have submitted many new designs recently like this with no issues whatsoever.
I can not find any policy, suggestion or official statement from Merch by Amazon about this.
Personally, I don't see why this would be an issue as long as it not used in the title or in a spammy way. Customers do search for "...gifts" so it seems to me this is a valid keyword/descriptor.
Does anyone have any more information on this subject?
If true this is deeply concerning as it would take weeks, if not longer to edit all my current listings!