While shopping on Amazon I often discover an item that I'd like to purchase but just not right now. Currently I just add it to my List, but I most often forget about it. I don't want to have to leave Amazon Prime to go to my Calendar etc... I'd rather simply have the option to have it Remind Me on a later (date/time).
Often I'll stumble upon something I'd like to get someone for a birthday or other event, but not now. Or after payday. Or after Christmas. Or in the spring, summer, fall, winter etc.. Just not now. I'd like to have it remind me of that hopeful purchase when the time will be more "right".