An app has not changed its type, nature or contents (except APK) since its launch a few years ago. Its staged rollout submission always results in the following notification:
Based on our testing, the content rating for the app has to be changed from that of live version. Currently, we do not support staged rollouts for app updates when the content ratings change.
Please submit the app through the regular submission process. In a subsequent version of the app, you can submit using the staged rollout feature.
If you have any questions about your app, please use the Contact Us link in your Distribution Portal account: https://developer.amazon.com/help/contact-us.html.
We look forward to doing business with you.
Your Amazon Mobile App Distribution Team
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