I'd like to see the option to have multiple users for prime tv produces, similar to Netflix. Except, it would be nice if the users could connect their own payment option or prime account so that families can share content if they are all logged in. For example, my parents may want to watch a movie that I have paid for, but it's under my account so if I am visiting them, they then would have to log out of their account on their tv so I can log into mine or stream from my device. There should be a way to have a family account where they can log in to their profile and have their film vault but also look at the other family member's vaults and watch the content that they have paid for. I would totally pay for that extra service.