For some reason the splash screen comes up when a user presses play on live content. The app then sends the user back to the same screen again. The content then loads fine but only after a user presses play for the second time. It doesn't do it for on-demand content, only live feeds.
I've implemented the live feed option #2 (including a live tag in my manifest) as indicated here:
Is there anything else I should do to stop it from doing this and automatically go into playing the content?