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Multiple skills can share the same Invocation Name. The skill is only invoked if a user enables it, so there's a less likely chance of conflicts with Invocation Names.
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Improve invocation name to skill mapping, one-shot utterances
Invocation Names taken my iHeartRadio or TuneIn
Alexa Skill was first accepted and deactivated the other day
How do you get the invocation names to enable or recommend your Skill consistently on production?
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