Amazon is planning to integrate Fling into Prime Video, Prime Music and even Audible for iOS & Android, right? That's not gonna look good to devs if you all can't even embed your own API into your own services. Also? What about a browser extension for web casting of content? Get in touch with Netflix, Hulu, HBO Go and SlingPlayer (not SlingTV) to implement Fling into their apps.
Look Amazon? I know common sense isn't so common in today's world and I totally get that? But you all spent probably thousands of dollars to have a dev/team to come up with the Amazon Fling API. You all need to implement it into your own products and services (Prime Video/Music/Audible) just as Google has done with the Play Store Movies and Music onto Google Cast/Chromecast and Apple has done with iTunes Music and Movies onto AirPlay/Apple TV. Your own casting protocol should carry your own content in your own ecosystem. Quite frankly? It's embarrassing that it hasn't happened already. If you have no faith enough to use your own stuff? Why should anyone else?
Thank you for your feedback. We appreciate your participation and interest in Amazon's Fling SDK, we're always looking for new ways to improve. Your suggestions will be relayed to the development team, and as I am sure you can appreciate we are not able to comment on any speculative information.